Posts tagged ‘business’

When Indie Publishing is Not For You

Thanks to the way technology has developed in the last few years, and the companies that made use of it to broaden the publishing arena, independent publishing is now more effective and affordable. Writers who are serious about their work and are in it for the long run have embraced independent (indie) publishing with excitement and gratefulness. Other people have jumped in looking to make a quick buck, soon to discover that it is not possible or easy, and have left the arena. Many use indie publishing as a way to “be discovered” by the traditional industry in the hopes of obtaining a contract. Some authors who have published via traditional channels have decided to join in and publish independently, while others may consider the movement a heresy. Exciting times for writers, no doubt about it. However, choosing you path to publishing is a very important and personal issue and you must inform yourself, weigh both sides of the industry, and do what is right for you according to your standards – working style, time, work ethics, and future goals; money has little to do with it in the beginning, and a lot later on. The same reason why the traditional industry has not embraced it, and is a bit nervous. Royalties – the forbidden word.

As promising as it sounds, indie publishing is not for the faint of heart; independent authors who have published way before technology reached this capacity know this well. They are the unseen precursors, the ghosts behind the curtain. Many so-called overnight successes have worked at the craft for 15 years or more. Others have been rejected by traditional publishing a lifetime, for not writing what the publishing industry was looking for at the time. These last group found their readers by publishing independently, after many years of rejection and hard work; these too, are called overnight successes.

When is indie publishing wrong for you? It requires a very personal answer, but in general, if you are not willing to work hard, be patient, and grow with the industry as it continues to develop (this is just the beginning) indie publishing might not suit you. In addition, if you are looking for quick money, crave instant recognition, and are not willing to learn, then indie publishing might not be for you. If you feel strongly about pursuing your writing career via the traditional publishing guidelines, independent publishing is not for you. If you are not willing to work long solitary hours at your desk, educate yourself and observe the trends, while working hard to present a decent product to your readers thus honoring their time with the best book you can write, then, indie publishing is definitely not for you.

How to Tame a Multi-Creative Spirit

TameChanged from natural wilderness to a manageable state. (American Heritage Dictionary)

 

The above definition will serve the tone of this post. As creatives we have an abundance of inspiration flowing, and many times, this same flow overwhelms our creative spirit. A person who seems to have many talents, or ways in which this flow of inspiration is expressed may find it difficult to focus on one talent, thus making it challenging to grow or develop a talent further. A multi-creative spirit may find itself in creative chaos at a particular moment becoming a bit confused as where to focus the intention to create. A writer may feel the need to pursue painting or photography, or any other artistic interest, pulling himself/herself away from the writing career that he/she is following. Many times, this burst of creative passion leads to doubt as to what path to follow. A person may be talented in many areas, however as human beings we live within the constrictions of a material world ruled by time and space, making it difficult to create as much as we wish to, and leaving us in creative exhaustion, spreading ourselves too thin, and eventually opening a door to frustration. So, what is a multi-creative spirit to do?

Focus seems to be the answer. Whether you are great at writing or painting or many more creative venues is not the issue here, but how to manage your creative state in a way that leaves you feeling outside of creative chaos, more fulfilled, and with a clear vision. It is fine to love all your talents and feel equally passionate about them, however one of them will need to be placed first in your fulfillment scale. Prioritizing next the rest of your passions. You may want to dedicate more time developing and growing as a writer, while enjoying your painting as a hobby or as a secondary source of income or fulfillment and not necessarily tied to your income, to present an example. This will take the pressure of the need to be “great” at every talent or perform 100 percent in all, at all times. It brings to mind the adage, “Jack of all trades, master of none.”

As we live, we evolve, and so do our interests and passions. Wanting to excel in all our creative passions/interests might feel natural; however, when we learn to tame our multi-creative spirit it might lead to a better use of our talents, less frustration, and peace of mind, thus a more relaxed state of being that becomes fertile ground for inspiration to flow without the natural constraints that we put on it. In the end, it may work to our advantage and facilitate a state of creativity that leads to mindful fulfillment and nourishing of the creator in us. In this way we respect our gifts, as well as our creative self, and ultimately, the Creator and Giver of it all.

Selecting a Genre

Photo by Maria Diaz

Photo by Maria Diaz

 

This is probably one of the battles of the heart for many writers. Mostly, because when we write, many ideas come to mind, and many of these cross the limits of the actual work in progress. My belief is that I do not want to chain myself to writing in a specific genre, but I recognize the need to focus on the one that speaks to me the most, at least in the beginning of my writing career. Doing this has its benefits. It will help you concentrate, grow, and polish your skills, as well as develop a name brand.

There is always one genre that attracts our interest in the early days of writing. Later on, we want to spread our wings and soar to other lands. If you are publishing in the traditional way or have a contract, this will present a challenge for obvious reasons. If you have built your brand long enough that a particular genre speaks of it, it also presents a challenge, as readers will tend to associate your brand with the genre, and this is the reason many authors use pen names when writing in other genres. For the independent author, the lines are less defined, as the pen is free to write without the need to follow protocol, except the one owed to readers. If readers expectations demand from you the work that they so much have loved, then a brand has been established, but it does not mean that an author will abandon the desire to explore other genres, and create, possibly at a different pace, works that will please other readers, and maybe, win the interest of faithful readers.

In the long run, write what you love, do it from the heart, and share it in a way that it is presented to readers in the best light, and worthy of their time and respect.

 

Respecting Your Craft

Each one of us has a journey, and as we walk the path, we give of ourselves, inspire others, take what is given to us, celebrate, and we share our talents. We work hard at a craft that we identify as our talent, our calling – that thing that makes the heart flutter with delight and anxiety at the same time, and gives us joy. Whether for you it is writing, or something else, how you treat your craft will determine how far in your journey you will go with that particular talent. It starts by respecting your craft.

Respecting your craft is personal; you decide how hard you work at it, and the priority you assign as well. You decide to block time in your busy schedule, and to respect that time as an appointment with your talent (or Muse). You decide how far you let others interfere, how much to share, and your level or degree of dedication. You deprecate your craft when critics belittle, or you stand up straight, dust off the venom spores, and keep the focus. You crumble in defeat, or you realize that it is just another step in the long journey, and after all, every soul is on a journey, and as you learn to respect your craft, so will you learn to respect another’s journey – understanding and vision come from doing, and living. Respect your craft. “Do unto others as you would have others do unto you.”- Matthew 7:12

Art of Selling

First of all, my best wishes for the New Year. This post will take a retrospective tone, my view on becoming an indie author, and what I have discovered on the journey. Last year was very challenging in the personal and the professional aspects, however, I can say that I passed the test – it was the feeling as I received the New Year. I took some time off to think and regroup, and I put writing aside for a while (hence Sunrise Souls is not finished). I am glad that I did this because it made me focus on my journey, and I realized that I create my writing journey and walk its path, and that I don’t have to follow another’s journey – even when it is full of great ideas and awesome “to-do’s.”  It is the spirit of indie – to create and give life to my art form, whatever it may be.

Like many independent authors, I was feeling the pressure of the indie movement (as a general) presented to us by the “new-born gurus,” and which I thought was becoming as rigid as traditional publishing in some aspects. I noticed that “one-way of doing things” was emerging, as well as criticism from the pros who were leading (not on purpose but by default in most cases) the masses of newborn indies who were trying to walk before they learn to crawl, maybe because they felt the same pressure to keep up with the rapid changes while not realizing that the pros and gurus did their crawling and hard work before walking, and took their time. I also saw the insane craving for sales, writing tons of books fast, and making money while the market “is not too saturated,” and that did not make sense to me because it was not part of my journey. The more I learned about this movement, the more I understood what I wanted my journey to be, as well as my pace and method. I guess that in short, I can say that I am not a follower but appreciate many points of view and understand that there is more than one way of doing things.

As I gave myself the time to do nothing, I found myself watching two major shopping networks during the holidays. I don’t watch too much television, and I did not buy anything, but I kept coming back to these hosts who understood the art of selling and promoting. I was mesmerized by the choice of words in description, and by the feelings that these words created in an almost non-perceived way. At one point, I heard the callers repeating the same words of the host, as if they had made the discovery. These hosts were doing the impossible – they were practicing the art of selling from afar, of selling something via the air waves, something not yet tangible to the audience, but these callers wanted it badly. The key to their selling was not to sell, but to create a strong desire, a “want it now – have to have it” feeling. They are successful at it. Although I have a strong background in sales (real estate and jewelry/diamontology), and always knew that the key to selling is not to sell at all, it was the level of descriptive selling and choice of words that caught my attention and admiration of their craft. Some of these hosts do a three-hour show on a line, and many seem to have a huge following of customers for many years. Many recognize a caller from time to time. All this lead me to think about my writing, not so much about selling or promoting, but about the necessary time to create, to build a story with the right words, and to let these words do most of the selling, awaking feelings in the reader. I am not saying that an author should not sell or promote a product, it is a necessary practice. What I am saying is that I should put more attention on the product (the writing and crafting of the story) that on the number of books, sales numbers, or revenue. I want to make a living from my writing, yes, but I don’t want that to be my sole focus/effort.  Going back to the shopping network hosts, the ones who seemed to sell more, were the hosts who focused the effort on creating a love affair with the product.

One thing that became clear during this time is that I will pursue my writing on my own terms, while keeping an open mind about new developing, and while enjoying the journey. A journey that I want to create at my own pace and space while being true to my work ethic and working style. It is the indie spirit after all.

Indie Resources

Since I took the path of becoming an indie author, a priority has been to learn more of the evolving and growing movement. From time to time, I come across material that in my opinion, every independent author should read, as it may be very beneficial. I came across two important books that I am reading now, and a third that I am planning to read next. I could not pass on the opportunity to mention them here, hoping that any indie authors out there that need this information will benefit. These have been written by people who have walk the path and done the job, as well as independent authors, entrepreneurs. Here they are,

  • Business for Authors – How to be an author entrepreneur – Joanna Penn

Joanna Penn is a very successful independent author and entrepreneur, and one of the leading figures of the movement.

A book about the subject of intellectual property,

  • How to Use Eye-catching Images Without Paying a Fortune or a Lawyer – Helen Sedwick

Helen Sedwick is a California attorney and independent author who represents small businesses and entrepreneurs.

Another book by Helen Sedwick on my “to own” list is Self-publishers Legal Handbook. 

If you have embraced becoming an indie author for the long run, I advice you to start your own learning library, as I am doing. The more you know the better, and knowledge will enhance your journey, and hopefully, will make it fruitful.

 

Spread the Word – Postcards DIY

I am ready to send postcards to announce the release of The Book of Sharon – book 2 of The Dinorah Chronicles trilogy. I designed these using Vistaprint, and I am very happy with the result. I have to say that I have used this service for a lot of my promotional and business material and it is great. I am always happy with the result and quality. It is also economical. Just sharing one of my ideas; I am not affiliated with this service. It is a great way to spread the word, and you can even place them inside your books, as bookmarks.

Here is what it looks like, front and back.

Post card (front) - The Book of Sharon

Postcard (front) – The Book of Sharon

Postcard - The Book of Sharon (Back side)

Postcard – The Book of Sharon (Back side)

In addition, Moo.com is a great alternative, although they are a bit more expensive, in comparison, but offer more flexibility in creativity. They have mini cards that you can carry in your pocket, and double-sided cards perfect to create hand-out book cards. You can create an image of your cover for the front of the card and a small description of your book on the back of the card. I made mini cards for all my novels; however have not made any of the regular size with the description, but I’m planning to do so. Here is a picture of a mini card for The Book of Sharon. The back just shows my business information and logo. The mini card is about 2.75 x 1 inches.

The Book of Sharon mini card

The Book of Sharon mini card

 

There you have it, just sharing a few ideas for indie authors. Hope it inspires you.