For the purpose of this post, let me start by defining an introvert as someone who enjoys solitude, quiet environments, and working by himself/herself as opposed to someone who enjoys live and upbeat/crazy environments and group work, as well as the spotlight.  You may be an introvert and love to socialize, and not necessarily consider yourself a shy person.  For example, you may prefer the coziness of a small book club to an auditorium full of people, discussing the same topic, and you may prefer one on one interaction to group action.

These days, even if you are an introvert writer, you will be faced with making choices when it comes to selecting how you will market your book.  Technology and the internet opened the doors to many good authors allowing them to share their work – doors that once were slammed in their faces by traditional publishing.  In a world where viral can happen to anyone, introvert authors may find themselves in the spotlight, without even wanting it.  With it comes the interviews, the shows, podcasts, invitations, speaking engagements … and so on.  What is an introvert author to do?  Well, he/she may go with the flow (even if it becomes too much), or he/she may become selective and do things according to a level of “self-preservation” and comfort.

If you are on the “quiet side” don’t let the noise of the “new way of doing things” prevent you from following your dream.  When it comes to marketing your book, you don’t have to do what everyone does.  The purpose of marketing something is just to put the word out there so people know it is available and can make an informed decision whether to purchase it or not (in the case of a product) or to contribute to it or not ( in the case of charity or money-raising events).  You can tailor the marketing to the activities that you enjoy doing, and take advantage of social networking and technology to do them more efficiently.  For example, lets say that there is no way that you will have your face plastered via your YouTube channel to reach readers, because the thought of it makes you sick; however, you love blogging and you love forums, and this is a way by which you can achieve the same marketing results.  You may not want to go on a book tour(s), but you have no trouble with doing one on one interviews, or small group readings.

Those were just examples on how to tailor marketing to the activities that you enjoy, thus eliminating the dislike factor and making the process enjoyable.  People prefer a genuine you than a “stiff/scared forced to do this” you.  When I watch informative videos on YouTube, I go for the ones that show me a down to earth person who seems genuine and seems to be enjoying what he/she is doing.  I stay away from the clips in which a stiff person is trying to sell me something and making a fake effort so it doesn’t come across that way.  My point is, being genuine at what you do, even if it is only one activity, will turn better results than doing tons of activities that you don’t enjoy just because that is what the “experts” say you should do to sell more books, have more traffic, and gain readers.

If you don’t like the spotlight, you can always dim the lights to your level of comfort.  You never know, maybe the activities that you enjoy will lead you to activities that you didn’t know you enjoy.  When marketing your book, do the things that you love to spread the good news and be genuine, generous, and thankful about it.  The guts to live your dream takes many times, just showing up to what matters in life – to what matters to you, and not adopting a one size fits all approach.